Lets keep this really simple, we need to do several tasks to manage social media marketing effectively, i will list all of these below with sub headlines and keep each task commentary to just what’s needed to know, and later on how we can automate it. In short this will be “Un-fluffy” content designed to be short and actionable, instead of long, laborious and daunting to get through. Fair enough? :)
Social media marketing starts with our own content first, so even though some of this looks more suited to a content marketing step by step article we will cover that anyway as some can be automated and outsourced.
Until recently i was high sceptical about social media marketing with content and building influence, rather than paid ads to a squeeze page or fan page for example. The reason is not because i don’t believe that there are massive growth capabilities with content and social media, but more that i am not entirely convinced in how targeted social followers are in comparison to what i am used to. That is creating products, software’s and strategies and selling them to generate buyers lists to nurture and re-market to multiple times.
Right now i have a high converting subscriber list which is 90% buyers of my products. With 15,000 in aweber and 3000 in get response that can generate quite substantial revenue if i release a new software or product or if i promote a product for someone else’s launch.
In fact my last software release which was a beta release and still hasn’t been in a full product launch yet has generated $113.000 to date with only $12,000 of that coming from affiliates and zero from paid advertising. Recently, we ran some email marketing promotions for product launches and generated over $18,000 in commissions in a 2 week period and got on leaderboards just a handful of sales short of people with massive lists. The leaderboards also generated additional income from competition prize money, around $4000 or $5000 more if i remember correctly.
I mention this not to boast or brag, but to emphasize that having a responsive list of buyers is highly lucrative and in comparison, i am not so sure i could get the same results even with 3 times the size of subscribers attained from social media marketing. Keep this is mind as we go forward with some case studies here over the next few weeks. You can make sure that you do not miss out on
Several case studies will be happening at one time including social media management, product launches, new software beta releases, paid traffic case studies and content marketing. Every step will be recorded on video and there is lots to learn from what works, what fails and what we do when things do and don’t go according to plan. In short i am letting you see behind the scenes of a successful online marketing business that is geared to turn over a 7 figure income this year.
Ok, so now hopefully i have your attention, and we can get back on track and take a look at each aspect of social media marketing with the goal of identifying what’s really working well enough to merit investment of time, money and effort, while trying to simplify enough to make it easy as possible to manage.
Create quality actionable (evergreen) content
We need our own content for credibility, to build authority and to have social proof of building up as an influencer in your own right. Most importantly you need it for leverage.
Leverage grows as you get more followers and social shares, pretty much in the same way as having an email list and promoting someone else’s product launch and making hundreds of sales for them, but in a slightly different way that we can send hundreds or thousands of visitors to other peoples content just by recommending it.
With leverage comes reciprocation…But, you really have to have quality content to deserve or ask for reciprocation.
The goal for your content marketing therefore is NOT to get a pat on the back and social re-shares. That does not equate to profits on its own, but instead you need to focus on the email optin. Your subscriber list is everything and with that comes revenue, repeat traffic that is warmed to your content and with that comes trust and authority.
The secondary goal has to be to have re-targeting pixels set up on your landing pages too, this give you very low cost paid traffic generation too!
We need to measure traffic, bounce rate, other pages opened, optins and response too. I will add some tool recommendations for this at the end of the article. Tools save us time, give us a cloud view and insights we can learn from to tweak and improve.
Identify and follow influencers while trying to get the attention of their followers
Identifying influencers is kinda obvious i know, but there are several ways to look at this and you need to understand one more thing too that isnt so obvious but coming from my background this one thing has been responsible for massive leverage. Lets start with the obvious and work our way outside the box from there.
Lets take a bullet point look at the types of support you can ask for or expect from an influencer
- As a JV /affiliate where they will promote your products for commissions
- Social Shares
- Solo / Ezine ads
- Website or Newsletter Ad Space
Top Prospect Influencers
These are the big guys that are not too big that they are unlikely to recommend your content, but are big, “A Class” type bloggers and content marketers and have large email lists, but have a track record of sharing quality content, promoting great products and even better if they do webinars regularly too as this is a great opportunity for reciprocal webinars.
Make a list of suitable top prospect influencers, and create an excel form which can be used to add influencers to as well as some basic info about them.
B & C Grade Influencers
This is not meant to be derogatory but these influencers are not quite Class A yet and may well be on the way up but perhaps not quite in the top 20 or so Class A Influencers. Depending on your niche there may be more or less of those.
The opportunity of this level is that they may be more open to selling you some ad space, solo ads or book a webinar. They will have a decent sized email list too. These levels will get hit on less with requests for promotions and its possible to work tightly with a few of them which i will get deeper into at the end of the article in the tools section and in a case study video.
This strategy has helped me hugely in the past. Where i have recognised a potentially great new product creator, kept tabs on them, reached out to them, helped them get exposure, traffic and sales. If they are decent people they will always appreciate the help given and will return the support no matter how big they become later. I wont mention names here but there are 3 very well known I.M product creators that i have helped on the way up. I can count on their support with every new product and these days they can drive significant sales.
Getting Influencers Followers attention
The simplest and easiest way is getting recommended by the influencer, but what happens when you cannot get that recommendation?
In the tools section i will share an easy way to follow their followers and you do NOT even need to do this from your main twitter account or Facebook account! This way you create a persona that is always cheerleading your main social accounts and content and itv can be automated too!
Find and share relevant content
This is super easy when following influencers and there are tons of tools out there to do this and automated too!
Schedule social posting of your evergreen content
Your older content should get regularly shared too and again this can easily be automated.
Interact, listen & comment
Choose social platforms to work with
The more choice the harder this becomes. The truth is that we can and sometimes should have content syndicated from one platform to another and that’s super simple to set up. But the choice of which platforms to use is more than the ability to syndicate to and from.
My preferred platforms are (in order)
Others love and swear by Google plus, Instagram and Pinterest for example but i cannot claim to really know much about Instagram and Pinterest, while i have always used Google Plus more as an SEO opportunity platform along with YouTube.
I left YouTube out of this as i personally do not use it like a social platform but i do use it to host my videos and for fast SEO benefits and rankings
Identify the correct automation tools to use
Ok so this is the fun part.
Please see the mind map below, this will be updated in real time as i find and add more