As we are coming up to the Launch of my Video Synd Alpha software, I thought it would be a good idea to highlight the incredible results we got during the Beta release of Video Synd Alpha which currently stands at $124,167 in revenue generated. With 90% of that revenue generated WITHOUT affiliates!
Now before I get started on this case study, I want to make it clear this is not about boasting, showing off or anything other than helping people who have been asking us about it. We posted some stats in the JV page for the up coming launch on the 27th November and I have, as expected, been asked by a few marketing colleagues how we did that sort of sales revenue, with approximately just 10% of that done by affiliate sales.
Six figure launches happen every day in the Internet Marketing Niche. I have done several now myself and it’s not that hard when you have the affiliates needed and a decent product with a decent sales funnel and quality copy.
However, what we have done with the Video Synd Alpha release goes against many of the 6 figure launch principles as you will see below.
In this post I will go through what I did, when, and why, to get to the sales revenue generated and I will later also show it was no fluke by giving the latest insights into my latest tool Bookmark Alpha, with its current revenue stats and projected revenue forecasts for that software, when we have completed the OTO options for it.
This is for the benefit of other product creators and marketers and I will show screenshot proof and perhaps a video inside Zaxaa and JVzoo to give a deeper insight.
First let’s take a look at a couple of screenshots:
Zaxaa Overall Sales & Breakdown
Partner commissions is for my project manager and software development. They are paid a percentage of sales for the work they do, as you can see that totals to 35% of gross profits after affiliates get paid. Sounds high to some I’ll bet, but they do a great job.
Zaxxa Product Stats
I also added it to JVzoo too in case we had affiliate requests for webinars, see screenshot below…
We use JVzoo in the big launches, and for releases I use Zaxaa as I have a pro account there and that means I pay a yearly one off fee and there are no other fees to be paid per sale.
JVzoo however, is the place to be if doing a major launch as that’s where we pick up a lot of affiliates and where most big name affiliates are comfortable promoting from too.
OK. now that’s out of the way let me explain the stages of release as well as the thinking behind the strategy used.
Firstly, I always release my latest products to my own list and give them the best possible price. This usually comes in the form of lifetime option at same price the yearly option would be.
I release to my own list first because I really do not enjoy doing affiliate recruitment, and because of that I always use Launch partners or launch managers when doing a full blown launch.
Using Launch managers will decrease my revenue on any product by 50% or so but no product is even in a launch until at least 6 months after I release to my list.
This has two main effects…
- My revenue increases significantly by selling to my own list as only pre approved affiliates and anyone wanting to do a webinar will be included in the initial Beta release revenue. This is exactly what we did with the Video Synd Alpha release. We had one affiliate webinar with Todd Spears and the rest was auto approved affiliates who picked up sales just from being cookied for their traffic sent previously.
- The software has time to be developed further, tweaked, new features added and get feedback long before we ever get to a full blown launch with heavy affiliate promotions from the biggest affiliates.
Before we go further I want to point out that we didn’t get these results using paid advertising, this was purely from my email subscribers and a little affiliate activity.
So lets break down the stages of this release…
Stage one is not really part of a release, it’s something I do consistently throughout the year and that is customer engagement and that is done in two ways.
- I do a LOT of free webinar training, from my SEO Sundays webinar series, to bonus webinars, blog posts and webinar series based around a specific topic (Press Release Traffic, How To Build Private Blog Networks, YouTube SEO Blueprint were all series with 6 webinars in each spread out over 6 weeks each).
This is is my style of engagement and I love it because I get to keep my hand in at SEO and doing what I do best and that really is creating new SEO strategies (which in turn becomes automated and turned into a new software).
If you check my YouTube channels you will see literally thousands of hours of free training!
- I have project managers run facebook groups and they keep a strong level of engagement with customers and the beauty of this is that they actually do use the softwares or products and in doing so they think like the customer, can relate to the customer and can spot any bugs almost immediately.
The second one is crucial for me as I honestly cannot stand facebook and even more importantly I dont have the personality to “cuddle” people when things get buggy, which for the types of tools we build will happen due to the complexity of them.
Lets talk too about support…
We have 3 British support staff (2 living in Spain) as well as Tech support (Erloel in Philippines, who has been with us for almost 2 years)
I will be honest and admit we had major support issues until about a year ago with multiple support staff hired and fired, and it was a major struggle to get it right. We are pretty much there now and have a team that are reliable and able to think for themselves too.
Ok so the Beta Release as it happened in stages…
First when I got first delivery of the software we did several more updates before release, adding features, tweaking, and with each tweak and feature added I was recording videos and releasing them, with a link to sign up for the pre release list. This included an 0verview video.
Now here’s the thing that surprised me…I didnt email my list about the videos until we were almost at the point of releasing the product. It was just posted on YouTube and picked up a lot of momentum from there.
Approximately one week out from release I did a blog post which was a preview of the software and that got a lot of attention too, as we did at that point email the list.
I did the initial release for one computer license only at $197.00 and didn’t introduce a second computer license until 2 weeks after the initial release. This was to prevent group buying.
Now here’s a shocker!…The sales page was a basic template using instabuilder and its got very little hype and is feature packed rather than focused on benefits
Because I have known, and been telling people for a long time, that SEO’s just want to know:
- What a software does
- They want to know what the strategies built inside are
- And they want to know the cost
They really do not want or need hype and they can see the benefits instantly when they see the features.
Of course I was aiming at my own subscribers and they are not often newbies to SEO, so in the context of a beta release this is just fine, but that sales page is responsible for the revenue stats above and wait for it…It took me no more than 30 minutes to put it together!
There was no major focus on copy and it was done using a template for design…Simple stuff!
When the product was first released it was clear this was going to be a major seller. I knew that before release, but was seriously taken by surprise at just how much it was selling.
Its a great product first and foremost!
I hear people talk about the affiliate promotion being the main thing in launching, well I never did agree and this categorically proves that the product that you are selling is the main event, no if’s and but’s about it. Sure, affiliates can drive traffic and great sales copy can convert that traffic, but with a targeted audience you need a great product!
Part of the release strategy too was to do lots of tweaks and updates just after release and discussing this in the Facebook group.
We took feature suggestions and implemented them, we discussed the strategies and I did a case study which ranked for a bunch of decent keywords in the first run of VSA with barely an effort.
After 2 weeks I introduced a second computer license option at $97.00, as you can see from the stats above this resulted in additional revenue of almost $6000 and could have been more if I had introduced it earlier I think.
Approximately 2 weeks after that we introduced an OTO that was the perfect compliment and something I havent seen done before in SEO software. This was access to a private network of Video sharing sites that we own, on our servers and have 100% control of. These were created with aged and expired domains with good SEO metrics and also filtered for spam.
At the same time I introduced this we added an extra feature to the main tool (not the upsell) to do web 2.0 site video embeds. This is crucial…at the same time I went back to customers offering them a paid upgrade we gave something of high value for free to those same customers!
We sold the private networks upgrade at $197.00 per year and it has generated an additional $22,380 in revenue to date.
Now let me tell you we didn’t have an easy time with this one. We didnt know what we didnt know about hosting sites like these and the amount of server problems we would have. You can see in the stats that refund rates for this OTO are high at 5.22%.
Thats a reflection of the issues we came across.
This is one of the reasons I like to wait 6 months after a tool is released before we do a massive launch with high volume affiliate traffic. We now finally have this working 100% but it was a long and tough journey to get there.
I insisted that we didn’t limit usage of the network and that played a major part in the issues we had. But, I am glad I stuck to my guns as it means we have the networks working with a far higher SEO impact than if we had added limitations to how many campaigns customers could run per month.
So in short that’s how we got the results we did and we have a 6 figure case study (even without the affiliate sales its six figures!) to take into launch.
In simple bullet point terms:
- A targeted audience
- High customer engagement with that audience
- A Great product
- Teaser videos before release with pre release subscription options
- Blog post preview before release, again with pre release subscription options
- Offered only 1 computer license option in first 2 weeks to prevent group buying
- High engagement in the facebook group immediately after release
- Implemented customer feature suggestions and we’re fast to fix any bugs very quickly after first release
- Introduced 2nd computer license option at 50% discount after 2 weeks
- Introduced an awesome free updated feature of web 2.0 embeds a week or two later, this way even people that could not afford the paid upgrade would have something new and awesome in their purchase!
- At same time as the web 2 embeds update we introduced our private video sharing site networks paid upgrade
- There was scarcity throughout the release too. We offered lifetime of the main tool for those that purchased within the first 10 days and then switched to 197.00 yearly.
- We did webinars leading up to and after the release.
Was it a fluke?
And…I will share info of the next product we created (Bookmark Alpha) in a new post soon (this one was a roller coaster and there is quite a story to tell there) which is well on its way to mid 5 figures already and again without affiliates and we haven’t introduced the OTO options yet!
I learned more from the mistakes on the bookmark tool than I did on the success of the VSA release, and you can learn what we did to turn around a very poor 3% conversion in the first few days, to take that product’s revenue into mid 5 figures within 10 days. More importantly the mistakes made, and future plans for the marketing of the product.
For now lets get back to Video Synd Alpha…
The software is an SEO beast!
Let’s take a brief look at what the software is and does as this will highlight what I mentioned above about the product being everything when doing a Beta release, rather than a full blown launch which of course is affiliate focused.
A few months back I was looking at the number of software tools we had created, ironically the very first one we did in .NET was a tool I named Linkwheel Commando. This was based on uploading videos creating linkwheels in YouTube and just after that I created another tool which was named Authority Linkwheel Commando, which was same as above but basically used 5 video sharing sites.
I decided we needed to move away from the old Commando brand and build a new, more robust and stable platform host (all my tools are added to the main software frame like plugins, a bit like you add plugins to wordpress as an example.) I decided we would brand these new tools as Alpha instead of commando.
So it started with combining these two initial tools we had and having them completely re-written to give us the base of Video Synd Alpha. We added a bunch more features, and built in some SEO strategies that have been working really well for us.
By the time we had everything together this thing was turning into an SEO beast, better than anything we had done before, and ready to fine tune and think of additional strategies to include in an upsell.
All my tools have extra features as upsells. This helps a lot for additional sales as you can see in the second graphic of product stats above.
If you are an affiliate or product creator please sign up to my affiliate list and I will be sending out more info via YouTube videos, where I will be going through the case studies of both Video Synd Alpha and Bookmark Alpha releases, and how I generate at least mid 5 figures on my products long before they go to a full blown launch.
The Bookmark Alpha (my latest release) case study blog post will be posted just before the VSA launch on The 27th November. You can learn more about that launch from our JV page here.
We have $25,000 in affiliate competition prizes to give out including $10,000 to the winner of most sales and $5000 to second place. This is gearing up to be a massive launch and with proof of sales an such low refunds to date (1.82% from 444 sales of the front end product) there is massive scope for very decent commissions for our affiliates.