Over the past year myself and some colleagues and customers have been discovering whats really working today in SEO.
Here are my Top 5 SEO & Traffic strategies in no particular order.
Take a look at the screenshot below (coming soon) from Robert Stone Jnr press release and see the massive impact using Newswire Press releases has had for his business.
This is a major traffic source and although i personally haven’t yet tried some of the other press release services in any depth, i highly recommend newswire.
We scheduled the hangout with Holly Cooper and added that pre scheduled hangout into the press release, later Holly did some further optimization using Search engine ranker which added even more views but it was well into 5 figures by that point and escalated.
The key of course is a compelling headline, creating curiosity and forcing the click as well as a well written article/press release. With these sort of stats though you can see that taking the time to craft a good press release is definitely worth it.
I have to admit i was at a major disadvantage for most of last year as we couldn’t do live Google hangouts until the past couple of months and therefore i had to reply on help from Robert to get them done, but we have a lot of stats from those hangouts to show page 1 rankings that stick and with very little effort.
You probably have seen product reviews on YouTube and i bet if you have been doing product reviews there you will have noticed a Google Hangout with a review appearing effortlessly onto page one with very little optimization done, less cost, less backlinks and often not even with an optimized description. Ranking Google hangouts is not hard at all and should be a major part of your overall SEO strategy today as they are extremely easy to do and you can even do them with pre recorded hangouts.
This may suprise a lot fo people but it really should not, i think its a knock on effect withy twitter that creates the rankings as something gets retweeted and drives a ton of traffic.
The key to making this work on twitter from a very recent case study i did with a brand new twitter account and a twitter app on my iphone proves this is not a theory, but the real key is getting content shared by influencers!
So its worth spending the time and creating twitter lists, plus using some free tools to find great share-able content and then introducing your own stuff gradually but better make sure its top quality if you want an influencer to share it. This strategy will get a post on its own as the tools i used were all free and this way of using twitter really does merit a deeper tutorial.
On Page SEO
Don’t underestimate this as its a major ranking factor these days, i have seen posts rank with no backlinks due to strong on page SEO and a few social signals from my Social Traffic Commando WordPress plugin and i don’t mean large amounts of social signals.
Getting your on page SEO right is really important, don’t allow yourself to feel lazy and skip it, the rewards for doing it properly combined with On site SEO (think silos, sitemaps etc) can mean a lot of traffic that is highly targeted and easy list building as a result!
As mentioned above social signals are gaining a lot of rankings from our tests. Its not a major surprise as there have been some case studies done by Search engine land and Moz which backs this up with a common factor of the sites they compared at the top of the search engines (yep not just Google, Bing responds to social signals too) being Google plus 1’s which are do follow and often lead to more shares which most of us think is the real reason for the rankings.
As mentioned in the sub headline these are the 5 top whats working now strategies i would use when ROI really matters (and that means always folks:) and when i mention ROI i mean time and effort as well as money spent!
I expect to be building this post out more over the coming days and weeks, but leaving it here for now as i really needed some fast content on this new site :)