In this tutorial i will be showing you how to create a video podcast and promote your podcast, with a low cost set up fee and with just a few minutes work if you already have videos ready that are suitable for podcasts.
Creating video podcasts is pretty much similar to audio podcasts, and with the resource I will be sharing, you can mix and match both audio and video podcasts via your WordPress blog, or even blogger, tumblr and live journal as well as Facebook fan pages..
So why should you consider doing a video podcast?
Watch The Webinar Replay
Here Are 7 Reasons To Create Video Podcasts…
- Audio & Video Podcasts Are Low Cost To Set Up & Host
- In fact you can get one set up for a one time cost of just $25 bucks, but if you want automated syndication then it starts at $19.95 using Hipcast and as low as $4.95 monthly for a pay as you go service.
- Video Podcasts Are Very Easy To Do Using My Recommended Tool… Which Is Hipcast
- There Are Multiple Options For Podcasting Tools, Or Even To Get Someone To Set it Up for You For Just a Few Dollars.
- You Can Easily Syndicate Your Podcast To Multiple Podcast Directories including Itunes For Traffic & Backlinks
- Sites Like Soundcloud, Stitcher and iTunes Offer Massive Traffic Potential
- There Are Very Few People Doing Video Podcasts So It Allows You The Ability To Dominate In Your Niche For A New or Additional Traffic Source.
- You Can Also Run Affiliate Campaigns Using This As A Monetization Strategy, Or if You Build Your Audience Then Sell Premium Advertising Space.
Lets take a Closer Look At Hipcast, Which Is An All In One Solution…
- Hipcast Syndicates To Itunes & Other Podcast Directories
- You Can Auto Post To Your Multiple WordPress Blogs
- And Also Auto Post To Web 2.0 Blogs
- Auto Post To Social Media Profiles and Fanpages
- Hipcast Gives You Your Own Podcast Pages, Which Can Be Found In Their Podcast Directory
- They RSS Provided To Syndicate To Multiple Places
- Facebook Pages & Comments Integration
- Cost From $4.95 to $49.95 Month For Various Packages
How To Promote Your Itunes podcast:
- Consider throwing in a few audio podcasts as well just to see how they do next to the video podcast. Audio is more mobile so the listen time is greatly increased during workouts, driving, etc.
- Rack up about 15-20 episodes if you can and publish 3-5X a week for the first 8 weeks. There’s a good chance that this way you can get on the Noteworthy list of iTunes.
- Create a variety of types of episodes with guests, troubleshooting/problem solving and straight up tips to show people what you’re capable of and what type of value they’ll be getting by subscribing (because that’s what you want is subscribers because they’ll be more likely to keep the downloads going if you’re getting them what they want).
- Find out from your YouTube channel what the most watched episodes are and focus on those for your first few weeks of content and format
- If you already have a great supply of content already, if you see some videos which have been watched more than others, you’ll want to perhaps leverage some of that past video in between some new material.
- Use evergreen outros for your video podcasts because statistically, videos have a longer watch life than audio. Meaning that people continue to watch videos that are much older than audio.
Having Guests On Your Podcast:
Having guests on your podcast is a great way to get high quality content, especially if they are known experts in your niche. This can also work to your advantage the other way around too by guest podcasting for other high traffic podcasts.
For now though lets take a look at how to conduct an interview with a guest, this list of questions was borrowed, adapted and tweaked from a template over at BrightIdeas.co
My tweaks are more topic ideas than exact questions as previous answers can fit neatly into the next questions which can then be more personalized.
These Interviews are usually about 30 minutes long (Template From http://brightideas.co/being-a-guest-on-the-show-whats-involved/ adapt and use as a base for interview questions for your own niche)
- Who are you and what is your area of expertise?
- How did you get started in your current business/ how did your latest product idea come about?
- What achievements in your business are you most proud of?
- How long have you been in this profession, and at what point did you start to think of yourself as an expert?
- At what stage did you feel that your business/product was or will be a success and sustainable?
- Who is your product/service, expert advice best suited for and why?
- What unique way do you feel your product fits into the marketplace?
- What advice would you give to those hoping to achieve a similar result?
Let’s share some resources for you find guests to join you on a podcast or make yourself available for other people:
- Get A Podcast One Sheet Created If You Want Others To Have You As a Guest
- Try This Site To Offer a Podcast Guest Opportunity or Find Guests to Interview
- http://www.radioguestlist.com/ is Another Site To Find & Offer Guest Podcasting.
- Or You Can Find People To Interview You On Fiverr
- Connect With Experts In Your Niche
Promoting Your Podcast With White Hat SEO Backlinks..
These are just some suggestions that are relatively quick and easy to do and we have covered in other blog posts in more detail.
- Creating Infographics about your podcast episodes can be done for as low as $5.00 on fiverr.com and these can be syndicated to top infographics directories. This is a great strategy to use if you have an expert on with a large audience and influence within your niche.
- Knowem.com is a website that will help you find and create social profiles with your brand bname. This is best done using your unique podcast name and create separate social profiles for the branded podcast name
- A Facebook Fan page is super simple to do and easy to syndicate to via hipcast.
- If you do start a new Twitter account, then i suggest that you use a tool like narow.io, just retweet.com and viralcontentbuzz.com to help you grow your audience.
- Guest Podcasting is as good as guest blogging if you can source a podcast host with a decent audience size as well as SEO metrics that may come from having the replay posted.
- Retargeting is a must for your replays!
- Onlywire can syndicate your content via social sites and bookmark sites too and its automated.
- Press Releases are a great way to announce your podcast topic and get fast rankings too, if you have access to a press release distribution service like massmediaseo.com (which is my own press release business) then you also have access to Google news which can be powerful too.
- You can also use Fiverr for manual Audio Sharing & Doc Sharing syndication of your podcast replay as well as summary of your show via PDF and powerpoint.
It really isn’t a difficult thing to set up, especially using hipcast and i havent used an affiliate link here, i just really like their features for easy set up and maintenance to drive more traffic to your content.