Warning!.. Super Simple Sales & Conversion Strategy Below
JVzoo Stats Booster Strategy, Case Study
How I Got Over 18% Conversions & $8.42 EPC, For My JV Page Case Study
I don’t do big launches often and i am very open about why, in simple terms it is not the best way to attract your target audience. I understand that copywriters like to hype stuff up and focus on the benefits but time and time again i have proven without a shadow of a doubt that SEO’s want “features” more than the hype benefits.
the more hype the less targeted the audience and the more false expectations there are. That’s not good for you or for them and it invites a support desk nightmare too.
Take a look at my sales page for WordPress Backlink Commando (link opens in new window) and compare that to Tube Backlink commando launch last year and its chalk and cheese, they have nothing in common and i would bet money that the sales page i use now would have resulted in a much bigger launch at that time, or at the very least a much more targeted list of buyers that didn’t need so much support. My target audience is not newbies, my stuff goes way over their heads most of the time, there are far better people out there dealing with the much larger newbie market and they do it extremely well.
By doing this 48 hour special i hit the jvzoo top sellers list for a day which created a lot of affiliate requests which i didn’t approve.
1. I did not want any mass untargeted traffic diluting my stats.
2. This is simply a test run for the product and i wanted the very best possible conversion and EPC to take to the big affiliates at launch time.
3. I wanted to see what my own list would produce anyway without any affiliates involved.
In the end i was happy with the results and i know i didn’t have to mail hard, burn my list, or be aggressive with the sales emails. Its set up nicely now and if promoted properly with the right affiliates should easily be a 6 figure launch.
The product is quality and it speaks for itself. Its not built just for launch either, its built from using this strategy for more than a year and addressing the one main issue that was wrong with it and that was getting IFTTT accounts done.
Any reasonably experienced SEO can immediately see the benefits without me hyping it up and those are my target audience. The SEO’s that can immediately think what they could do with mass IFTTT accounts, the strategies they could test or at least know that the strategies i added in the automation options are solid and worth taking further and playing with a higher volume of accounts (hopefully away from their money sites when experimenting!)
Have you got any other cool stat boosting strategies to share?